September 28, 2021
12:00 – 1:00pm ET
The line between media companies and technology companies is blurring. Social media companies and content aggregators are more mindful of their role in publishing and distributing content, while traditional media houses are racing to set up digital platforms. What are the challenges and opportunities that this convergence is presenting? The challenges are twofold:
Securing trust and safety: How can media and tech companies protect their brands and their audiences/communities from unsafe content, hate speech, and financial fraud?
Creating exceptional customer experiences: Customers today expect more than just good content – they expect a rich, frictionless experience that’s tailored for them. How can new tech innovations generate customer insights and help you connect with your customer?